Customer Experience (CX)
Customer Experience (CX) is everything customers live through and the impressions they form while dealing with an organisation across its channels and touchpoints.
Brand Experience
Brand Experience (BX) is the sum of the impressions and feelings the public forms from interacting with a brand, its messages, its products and its services. At Sadaa, we study how the public sees the brand and experiences it, and how consistent its image and promises are with reality, to guide decisions that strengthen its distinctiveness and the trust placed in it.
- 01
Brand health
A study that measures a brand's standing with the public, from awareness and the impressions linked to it to preference and consideration compared with competitors. At Sadaa, we analyse brand health indicators and monitor how they change, to identify strengths, growth opportunities and the areas that need development.
- 02
Brand positioning and identity
Defining the place a brand seeks to own in the public's mind, and how it expresses that through its personality, messages and identity. At Sadaa, we draw on an understanding of the market, the audience and competitors to guide the brand's positioning and identity, clarifying its value and making its presence consistent across touchpoints.
- 03
Campaign testing and impact measurement
Assessing how clear advertising messages are and how well they suit the audience before campaigns launch, and measuring the change in awareness, impressions and behavioural intent afterwards. At Sadaa, we test ideas and content and compare the results with the campaign's goals, to guide message development and make marketing communication more effective.
- 04
Corporate reputation
Studying how stakeholders, including customers, beneficiaries, employees and partners, rate an organisation and how far they trust it. At Sadaa, we measure their perceptions and analyse the factors that shape corporate reputation, to identify the gaps between the intended image and the actual impression and guide trust-building priorities.
- 05
Social listening and analysis
Tracking and analysing what is said about a brand and related topics on social media. At Sadaa, we analyse public conversations, sentiment and recurring topics to understand the direction of discussion, spot emerging issues and guide communication decisions and experience improvements.