Sports

The fan experience at stadiums and sporting events

We help clubs, organisers and stadium operators understand the fan experience, from following team news and buying tickets to arriving, entering, cheering, using the services and leaving. We analyse the crowd's journey and measure their satisfaction to find opportunities to improve organisation and services, and to build an experience that reflects the club's identity and meets the needs of individuals, families and people with disabilities, strengthening the sense of belonging and the wish to come back.

The fan experience at stadiums and sporting events

Journeys

  1. 01Following the team and engaging with its content
  2. 02Buying match tickets and choosing seats
  3. 03Getting to the stadium and using the car parks
  4. 04Entry, security screening and ticket checks
  5. 05Finding the stands and seats
  6. 06Cheering and taking part in fan activities
  7. 07Buying food and drinks and using the facilities
  8. 08Buying club merchandise and joining memberships
  9. 09Leaving the stadium and reaching transport
  10. 10Rating the experience and giving feedback and complaints

Entertainment

The visitor experience at entertainment destinations and venues

Events

The experience of attending events, exhibitions and conferences

Non-profit sector

The beneficiary, donor and volunteer experience in the non-profit sector

Tourism

The experience of tourists and visitors to tourist destinations

Health

The patient, visitor and companion experience

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