Osama Alhumaid
Chief Executive Officer
With more than nine years of experience in customer experience, Osama has developed and improved experiences at leading national organisations in the banking, technology and government sectors, leading major projects at Al Rajhi Bank, noon and the G20 Secretariat.
Today Osama leads customer experience programmes at Sadaa, grounded in a deep understanding of human behaviour, the analysis of satisfaction indicators and the shaping of strategic solutions that connect the voice of the customer with decision-makers. He believes that experience begins with the finest details, and that real value is built on understanding people's feelings and expectations.
Mohammed Alfaris
Head of Business Development and Growth
With an academic background in international business strategy from Anglia Ruskin University, Cambridge, he began his career as an accounts analyst at Naseel Holding, then served as assistant manager at Samba Bank before becoming general manager at Almalath.
Throughout his career, Mohammed has combined a deep understanding of finance with a strategic approach to building organisations and achieving growth. His integrated perspective brings together operational efficiency and entrepreneurial vision, making him a key pillar in leading Sadaa towards expansion and distinctive impact in the market for consulting services and technology solutions.
Saud Alaoud
Head of Strategy
Saud is one of Sadaa's technology leaders, with more than 10 years of experience in technology and business development. He began his career at Aramco as a systems security engineer, then became head of the security department, before moving on to work as a technology consultant at Amkenah.
At Sadaa, Saud focuses on building a robust digital infrastructure that supports customer experience measurement products and connects technology with analysis to deliver smart, comprehensive solutions. His deep belief in the importance of digital security and user experience makes him central to developing Sadaa's tools and future products.
