Customer journey mapping
Design the journey visually, define stages and touchpoints, and connect each one to the right metric.
Rihla platform
Map your customer journey and measure every touchpoint
Rihla is a Saudi customer experience management platform. It starts from the journey, not the survey, so every measurement is tied to the stage and touchpoint it came from.
Rihla platform
One platform instead of scattered tools
Many organisations use one tool for surveys, another for analysis, and a third for journey maps. The data ends up scattered and decisions get harder.
Rihla brings those steps into one flow: map the journey, build the measurement tool, collect responses, and read the metrics and analysis in the same place.
What does the platform offer?
Surveys and metrics
Build CSAT, NPS, and CES surveys in a visual editor or with AI assistance, then distribute them across channels.
Analysis and insights
Rihla analyses open-ended answers, surfaces themes and sentiment, and proposes priority-ranked next steps.
How does Rihla work?
Five integrated measurement stages in a single flow, from designing the tool to supporting the decision.
- 01
Map the journey
Define the stages of your customer experience and its digital and physical touchpoints.
- 02
Build the measurement tool
Choose the questions and metrics that suit each touchpoint.
- 03
Collect responses
Share the measurement through links, QR codes, and kiosks, and follow responses in real time.
- 04
Analyse and decide
Read the metrics, themes, and recommendations, then set your improvement priorities.
Questions Rihla answers
- At which stage of the journey does satisfaction drop?
- What recurring reasons sit behind negative feedback?
- Which improvement is worth starting with?
Start mapping your first customer journey
Create your Rihla account and try mapping a journey and building your first measurement tool yourself.