Patient experience

Measure patient experience in hospitals

Rihla connects patient and visitor feedback to the stages of their experience, from booking and arrival to reception, service, and departure.

Measuring hospital patient experience with Rihla by Sadaa

The healthcare experience extends beyond care delivery

Patient experience is shaped by booking, the clarity of information, waiting, communication, and continuity across channels. A general satisfaction question after the visit cannot explain every part of that experience.

Journey-based measurement separates each stage while preserving an integrated view of where difficulties appeared and which themes recur in feedback.

Important parts of the patient experience

01

Booking and arrival

Measure how easily people can book, find the right information, and reach the appropriate service point.

02

Waiting and communication

Understand how waiting time, updates, and communication affect patient and visitor experience.

03

Journey continuity

Follow the experience from reception to departure and find stages that need better coordination or simplification.

How does Rihla support measurement?

Design measurement around the service experience, connecting every question to the stage the patient has just completed.

  1. 01

    Define the patient journey

    Map touchpoints from booking and arrival through reception, service, and departure.

  2. 02

    Choose the appropriate metric

    Use CSAT for satisfaction, CES for process ease, and NPS when it suits the measurement goal.

  3. 03

    Collect feedback at the right time

    Distribute surveys by link, QR code, or field device near the relevant touchpoint.

  4. 04

    Understand open comments

    Analyse text and sentiment to discover recurring themes alongside quantitative metrics.

Questions the measurement can help answer

  • Where do patients face difficulty in accessing the service?
  • How do waiting and communication affect satisfaction?
  • Which themes recur across departments and touchpoints?

Start with one stage of the patient experience

Describe the stage you want to measure, and Rihla will help you prepare a survey suited to its context.

Start now