CX Card

Customer experience at a glance

The CX Card summarises your measurement results on one screen: the core metrics, the sample size, what each number means, and what to do next.

A CX Card showing CSAT, NPS, and CES metrics

From long spreadsheets to a picture everyone understands

Measurement results lose their impact when they stay in spreadsheets and reports only specialists read. Decision makers need a short picture they can trust.

The card shows metrics with their context: how many people took part, what the number means, and which themes kept coming up in customers' own words, so decisions rest on clear evidence.

What does the card show?

01

Core metrics

CSAT, NPS, and CES on one screen, with sample size and the meaning of each number.

02

Feedback analysis

Themes and sentiment drawn from open-ended answers that explain what sits behind the numbers.

03

Practical recommendations

Suggested next steps ranked by priority and based on the measurement results themselves.

How do you get your card?

The card is built from your measurement data in Rihla, so there is no manual report to prepare each time.

  1. 01

    Launch the measurement

    Connect your measurement tool to the touchpoints in your customer journey and start collecting responses.

  2. 02

    Review the metrics

    Follow CSAT, NPS, and CES with the sample size for every measurement.

  3. 03

    Read the analysis

    See the recurring themes and sentiment in written responses.

  4. 04

    Share the result

    Present the card to your team and agree on improvement priorities together.

Questions the card answers

  • How satisfied are our customers now, and how many took part?
  • What explains the rise or drop in a metric?
  • What next step do the results recommend?

Read your customer experience on one card

Start measuring in Rihla and get a CX Card built directly from your own data.

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